Even though XM will be losing the rights to NASCAR radio broadcasts in 2007 to Sirius, they’ve signed Dale Earnhardt Jr to do a weekly talk show about NASCAR.

Beginning February 13th, Dale Jr will start hosting the show on XM’s NASCAR radio channel. Dale Jr will be discussing topics beyond NASCAR aswell, such as: music, video games and some other personal topics.

I think this move may be too little, too late. You have to figure that some amount of people listen to XM mainly for NASCAR broadcasts(especially over the road truck drivers) and they’ll be switching to Sirius to hear the broadcast in 2007.

Full Story at MediaWeek

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