Interesting story about satellite radio listeners and what their habits are. The study, performed by comScore networks, measures the online behavior of both Sirius satellite radio and XM satellite radio listeners.

The study shows that Sirius radio listeners shop for more higher-end goods and are 40% more likely to visit Jewelry or Luxary good sites than the average online user. Sirius listeners are also 22% more likely to visit online trading sites, such as ebay. Sirius listeners are also 16 percent more like to visit sports sites than the average internet user, this most likely comes from Sirius’ partnership with the NFL.

XM radio listeners are 89% more likely to visit car rental sites and 45% more likely to visit airline sites than the average internet user.

Kind of an odd story, but interesting(to me) nonetheless.

Full story at I-Media-Connection

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