Interesting story about satellite radio listeners and what their habits are. The study, performed by comScore networks, measures the online behavior of both Sirius satellite radio and XM satellite radio listeners.

The study shows that Sirius radio listeners shop for more higher-end goods and are 40% more likely to visit Jewelry or Luxary good sites than the average online user. Sirius listeners are also 22% more likely to visit online trading sites, such as ebay. Sirius listeners are also 16 percent more like to visit sports sites than the average internet user, this most likely comes from Sirius’ partnership with the NFL.

XM radio listeners are 89% more likely to visit car rental sites and 45% more likely to visit airline sites than the average internet user.

Kind of an odd story, but interesting(to me) nonetheless.

Full story at I-Media-Connection

A couple neat little tidbits for all you techies out there. There is a program called XM Satellite Radio for Media Center that allows you to play XM radio through Windows Media Player. And, because it plays on WMP, you can play it on your XBOX. So, no need to buy a home receiver to listen to XM, you can just use your Xbox 360, if you have one.

Click Here to Read the Short Article About XM Radio on the Xbox 360

Another neat deal is a program that lets you listen to XM radio on your Pocket PC. You point your browser to a URL(http://www.xstreamxm.com/mobile), login and then just select the channel you want to play and start listening. XStreamXM also has a program that allows you to play XM on your computer. The difference between using XM’s site and this program is the ability to save 20 favorites and also a nifty box that pops up and lets you know the artist and title of the song that’s playing. Cool.

Read the other short article about XM radio on your Pocket PC

Despite its launch last month without the Howard Stern show on board, Sirius Canada still has a slight lead over rival XM Canada, a new study that was issued Tuesday, reports. Among Canadians surveyed, 27% said they were probably going with Sirius Canada vs 12% that were leaning toward XM Canada.

Some 60,000 Canadians have purchased unregulated satellite radios from the United States in an attempt to listen to Howard Stern’s new show, which does not air on Sirius Canada. The good news for both XM and Sirius is that of those polled, 77% of people said that they were aware of the Canadian satellite radio clones - Sirius Canada and XM Canada.

Full Story at Reuters.com

Even though XM will be losing the rights to NASCAR radio broadcasts in 2007 to Sirius, they’ve signed Dale Earnhardt Jr to do a weekly talk show about NASCAR.

Beginning February 13th, Dale Jr will start hosting the show on XM’s NASCAR radio channel. Dale Jr will be discussing topics beyond NASCAR aswell, such as: music, video games and some other personal topics.

I think this move may be too little, too late. You have to figure that some amount of people listen to XM mainly for NASCAR broadcasts(especially over the road truck drivers) and they’ll be switching to Sirius to hear the broadcast in 2007.

Full Story at MediaWeek

XM radio just announced that XM satellite radios will become standard equipment in the new 2006 Scion xB Release Series 3.0 vehicle. Scion is a division of Toyota Motor Sales, who also owns Lexus.

New owners of the limited edition Scion model will receive three months free XM radio service and will not pay the activation fee. XM radio is now available in 15 Scion, Toyota and Lexus models.

Full story here at IndiaCar.net